Nowadays we tend to see an increasingly number of cases when digital marketing is replacing traditional methods of promoting a business such as the above-the-line methods like TV, radio, newspaper or outdoor advertising.
There are many entrepreneurs/business owners out there that understand the potential of the internet for attracting new customers but do not have the knowledge, time or money to invest in this type of project.
Our company has started as legal marketing company and we are still very much activating in this niche. At this moment we are offering legal marketing services to lawyers and legal specialists in over 50 countries!
After over 10 years of marketing different law firms from 60 countries I can say that the Internet is rapidly becoming the most important way to market legal services for both bigger and smaller practices, but for different reasons:
The owners of small local businesses often have limited budgets for advertising campaigns or other means of attracting clients, so they need the most effective tools to reach their targets.